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Similarly, my preshave routine is as follows:

-shower(in shower is some nutregena crap on face and rub into beard)
-pat dry face and put on Thayer's SuperHazel while I dry the rest.
-wet face...

Give cold water a try.

Splash on generously and frequesntly ;) As I've heard it hear, it's called wet shaving for a reason. Also, pressure and angle as mentioned before.