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Do you press the brush in forcefully to get the soap into the bristles?

Do you add water as you go if needed?

Do you normally make too wet a lather or too dry?

Is there any soap that does work for you?

It could just be bad soap. I use a brush that has been wrung out and then add water as I go. For more "cream' I'd use a little brush swirling with a heavy hand and then let loose with the pressure. ...